Head of Marketing


About The Job

Purpose of the role

Responsible for orchestrating the implementation of the market activation plan across different teams to drive brand awareness, desirability, purchase and re-purchase, including formulating market requirements, proposing and implementing the market activation plan and for providing feedback to central teams. Also responsible for leading the marketing team and for people development.

Individual responsibilities

◎ Responsible for orchestrating the implementation of the market activation plan across different teams and ensuring activations drive brand awareness, desirability, purchase and re purchase to achieve brand and business objectives. This includes:

  • Activating and implementing sell-in toolbox with partners.
  • Communicating 360 plans to colleagues, partners and online for execution, etc.
  • Enabling sales force to execute market activation plan across all channels via right level of communication.
  • Plan and realize local marketing activities, in store events and social media based on provided toolbox.
  • Ensure implementation of centrally defined Visual Merchandising standards in all distribution channels.

◎ Responsible for the management of marketing activities along PR / Comms / Digital / Events, CRM / Promotions, VM and Trade Marketing ensuring there is a consistent consumer experience and execution based on central guidelines and budget allocated (this includes approvals of any POs and orders).

◎ Orchestrate and prepare content for key events i.e. dealer days, PR events, etc. with colleagues (sales, marketing, merchandising, customer service, etc.) to ensure excitement for the brand and / or to maximize sell in and sell through.

◎ Orchestrate and consolidate feedback across all functions incl. sales teams, online, etc. to Marketing Delivery and propose solutions / improvement opportunities based on market requirements.

◎ Together with Marketing Delivery perform regular performance reviews and tracking of costs / budget spend in line with central guidelines and towards brand and business objectives.

◎ Responsible for management of local social media platforms (if applicable), and for ensuring all local content requests are within the global framework guidelines and are approved by Marketing Delivery. This includes preparation of any business cases on proposals for any type of entry or activation on any local social media platforms as well as any local influencer strategies / opportunities.

◎ Responsible for driving brand performance in collaboration with media agencies, managing local social media platforms according to central guidelines with approval from central.

◎ Ensure any local marketing activities (online and offline) are within the global framework guidelines ( i.e. in alignment with the market activation plan) or any local adaptation needs and solutions are proposed to Marketing Delivery for approval.

◎ Support MD in the development of any strategic plans based on consumer insights, marketplace trends and learnings to achieve brand and business objectives.

◎ Act as a brand ambassador, creating relationship with the press and influencers and key people from the markets incl. trade partnerships.

◎ Responsible for ensuring there is a good communication flow and sharing of best practices between local and central teams and that all requests beyond feedback are channeled via Marketing Delivery.

◎ Is the key point of contact for all marketing related requests for Japan market.

About You

We are looking for a unique and amazing talent, who brings along the following:

◎ Language proficiency: Fluent in Japanese and English.

◎ Preferably 6-10 years of professional experience in a similar role within an international setting.

◎ Coming from FMCG or attainable luxury background with strong skill sets in CRM, SKU management, Marketing research / analysis.

◎ A self-reliant individual with an entrepreneurial mindset, as well as having the agility and adaptability to changes and fast paced environment, and at the same time being team oriented.

◎ An effective communicator who can handle multiple stakeholders / parties.

About Swarovski

Swarovski is a Wonderlab where magic and science meet.

Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.
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    設計サービス、小売業、小売業 - 高級品・貴金属