Facebook és MySpace Amerikában - 2009 március

• Facebook látogatottsága 149 százalékkal növekedett Amerikában 2009 februárban,
• A közösségi hálózatok látogatottsága csak 4 százalékkal nőtt,
• A MySpace oldalakon töltik a legtöbb időt az internetezők,
• A régi netezők a Facebookot használják inkább
  

U.S. visits to social networking Web sites increased 4 percent in February 2009 versus February 2008 among a custom category of 55 of the leading sites, according to Hitwise, an Experian company. Visits decreased 1 percent compared with January 2009 among those sites. MySpace accounted for 52.21 percent of those visits, the highest in the category, despite a decrease in visits of 28 percent compared with February 2008.

U.S.visits to Facebook increased 149 percent in February 2009 compared with February 2008. The site received the second-highest market share of U.S. visits for the month, with 36.03 percent. Tagged received 2.47 percent of visits in February 2009, the third-largest amount, and had the largest percentage gain in market share of visits among the top five visited Web sites, increasing 280 percent compared with February 2008.

MySpace top in average time spent

MySpace had the highest average time spent among the top five most visited social networking Web sites, with 29 minutes and 38 seconds — representing a decrease of 2 percent compared with February 2008. Classmates experienced the largest growth in average time spent among the top five sites, increasing 9 percent in February 2009 to 11 minutes and 14 seconds. Both Facebook and Tagged saw an increase of 6 percent in time spent on their sites.

Older users showing up on Facebook

Looking at the demographic breakdown of visitors to MySpace and Facebook, users between the ages of 18 and 34 still dominate, as 58.81 percent and 53.91 percent of U.S. visits, respectively, came from those combined age groups in February 2009. This represents a 2 percent growth for MySpace and a 14 percent decline for Facebook in terms of year-over-year percentages. Visitors to the sites who are 35 or older have increased 23 percent to Facebook in February 2009 compared with February 2008, while visitors from that age group to MySpace have declined 2 percent.

Forrás: Hitwise

Online kuponok Amerikában - 2009 március

Vágás helyett kattintás: a fogyasztók spórolása, a generációváltás és a napilapok példányszámainak csökkenése az online kuponokat egyre kedveltebbé teszi Amerikában.

Platform-A's Business Intelligence organization, in partnership with Information Resources, Inc. (IRI), has released the results of a new study on trends in consumer couponing with interesting results. Based on input from more than 36,000 IRI panelists gathered in September, 2008, the study gauged consumer usage of traditional newspaper coupons and interest in digitally distributed online coupons.

NewsThe research comes at a critical juncture, when American families are extremely value-focused and eager to stretch their buying power, yet newspaper circulation (and thus the traditional vehicle for coupons) is in steep decline.

"This data highlights a number of trends that are converging to make online couponing an appealing option for CPG manufacturers," says Mark Ellis, Senior Vice-President, AOL / Platform-A. "We have an economy that makes coupons much more relevant to the average consumer, a rising generation of families totally at home with the Internet, and an overall decline of the newspaper and its Sunday circular distribution. There's clearly a huge window of opportunity here."

The study reports that more than 90 million consumers (78% of retail shoppers) currently use newspaper coupons, with nearly one out of every four of the newspaper coupon clippers likely to be at least 65 years old. It also revealed that nearly four out of every 10 shoppers -- a total of 40 million consumers -- would be very likely to use coupons accessed online. Not surprisingly, the younger the consumer, the more comfortable they were with the idea of accessing coupons online:

• NewsThe youngest market segments are the most receptive to online coupon offers, with 51% of 18-24 year-old shoppers indicating that they would be very likely to use coupons presented to them online.
  
  
• While historically ambivalent to traditional coupons, younger couples are the most likely life-stage group to use online coupons, indicating an opportunity to influence product choices within this segment.
  
  
• Young couples without children are among the respondents most likely to use a coupon they found online, followed by shoppers with younger children.

Value-focused promotion is clearly the strategy of choice right now in the CPG market, evident in the fact that eight out of Platform-A's top 10 CPG clients use value-based messaging in their online advertising. And, many of these advertisers are already taking advantage of the innovative approaches to couponing available online, such as AOL's Shortcuts.com. Launched in 2008, the site allows consumers to apply online coupon promotions directly to their grocery loyalty cards, making coupon discounts paperless and automatic at checkout.

"What's particularly remarkable about the study results is how open young people are to the idea of using coupons online -- even though clipping coupons from the newspaper really hasn't been their thing," adds J. P. Beauchamp, senior vice president, IRI Consumer & Shopper Insights. "I think we'll be seeing CPG manufacturers jumping on this trend -- using online coupons to court a new generation of consumers and build loyalty during these cost-conscious times."

Forrás: IRI

Online szerencsejátékok egyre népszerűbbek Szlovákiában - 2009 február

Az internetezők 23 százaléka vett már részt online szerencsejátékban Szlovákiában, 20 százalék aktívan űzi ezt a tevékenységet. A fogadók fele számára vonzó az Internet.

Although most betters place their bets at the counter in a betting office, online betting is getting ever more popular. The fact that 23% of the online population have already placed a bet online is surely of interest. The possibility of online betting is the second most frequently mentioned reason why punters choose a specific betting office. These are some of the findings of a survey conducted by GfK Slovakia at the end of January 2009 on a sample comprising 534 respondents which is representative of the online population aged 15 to 60.

Approximately one third of the online population place at least one bet a month in one of the betting offices. Online betting is attractive for roughly one half of all punters, while one in five betters who belong to the online population bet actively.

Fans of betting most often choose a betting office according to proximity of a branch to their home or perhaps work. The second most frequent reason is the possibility of placing bets online while the third one is the transparency of the respective web site. Other selection criteria include whether the given office provides more betting possibilities, better odds for their bets or lower service charges.

Many people are currently forced to give up, or limit this type of entertainment. The survey confirmed that the ongoing financial crisis is the reason for almost 40% of betting fans to cut down on their wager expenditures.

The group of polled respondents even comprised persons with strict aversion to betting for money, who never place any bets; they account for 28 percent of the sample. They believe that this is money thrown down the drain, which could be used in more useful ways.

Generally, taking bets with another person on the outcome of an event is quite popular in Slovakia. People typically take bets just like that, when no money or prize is at stake, however, one quarter of the online population has made a bet with their friends, which involved money and one in five has placed a bet in a card game. Less than one tenth of the online population has been gambling in a casino and only 4% have experience with betting on horse races. Only 4% of the online population have never placed a bet on anything.

Forrás: GfK