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Pornhub’s Traffic Increase During the Facebook & Instagram Outage

Facebook, Instagram and Whatsapp were offline for several hours on October 4th, 2021. Starting at about 12pm Eastern Time, Pornhub’s traffic increased by as much as +10.5%, which equals about half a million additional users during each hour that Facebook’s services were down.

Pornhub’s statisticians found similar traffic increases during another Facebook & Instagram Outage in March of 2019.

Eurovision Song Contest 2021 Finale

The Eurovision Song Contest is the longest-running annual international TV song competition. Beginning in 1956, the 2021 edition marked it’s 65th year. The finale took place on Saturday May 22 in Rotterdam and ended with the victory of the Italian rock band Måneskin with the song “Zitti e Buoni”.

As the 26 performers sang and viewers from across Europe televoted for their favorites, we saw major changes to Pornhub’s normal traffic levels before, during and after the Eurovision finale show as often happens with hotly-anticipated televised events.

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The Pornhub Tech Review

Over the past year, technology has played a more pronounced role in our daily lives, as both a source of entertainment, and how we communicate with friends, family and coworkers. Quite often it’s the same tech that we use to touch ourselves, that we use to keep in touch with others, so Forbes asked Pornhub’s statisticians to take a closer look at the tech we use to log on and get off.

130 million people visit Pornhub every day, from all parts of the world and representing a variety of cultural and socio-economic backgrounds. Analyzing these billions of visits and pageviews gives us a snapshot of not only what sort of porn the world was viewing, but what devices and technologies we were using to connect with the internet.

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2020 Election Week Searches

Pornhub’s statisticians weren’t able to predict who each state voted for, but they were able to share what each state was searching for during election week!

The top relative search is the term that was more often searched in each state when compared to all other states. It’s a snap-shot of what was truly in the hearts and on the minds of everyday Americans while they waited to find out who their next president will be.

Some curiosities included the relative popularity of “succubus” in Oregon, “tushy” in Colorado (how cute!), “tickling” in Georgia, “yoga pants” in Iowa, “wedgie” in Connecticut and “accidental creampie” in Missouri.

Fans of mature porn were searching “granny” in Tennessee but nearby South Carolina preferred “grandma” and Ohio liked “cougar” porn. Hawaiians were searching “808” (the local area code), Louisiana had a craving for “popeyes”, Utah was checking out some wholesome “Mormon” porn while Texas was spicing things up with “sexmex”.

A few of the terms were even election related. There’s no doubt that Florida was big into “Trump”, Delaware was searching for “election” and in D.C. people were more likely to search for “vote” than any other state.

Video games are always a popular search on Pornhub, with New Mexico distracting themselves with “Fortnite” and Kentucky searching for “Among Us”. (See our recent Among Us Insights).

Bigly things, really huuuuuge, massive results were happening in several states like “fat ass” searches in Pennsylvania, “BBW” in West Virginia, “chubby” in Kansas and “big booty” in Alabama.

Oh, and Mississippi, we hope you found what you were looking for when you searched “pron” more than any other state.

2020 Election Day Insights

On Tuesday November 3rd, millions of Americans headed to the polls to cast their vote for who will be the President of the United States for the next four years. Tens of millions had already cast their vote by mail, making 2020 the largest number of votes ever in a Presidential election.

Mashable asked Pornhub’s statisticians to take a closer look at how Erection Election Day affected Pornhub’s usual traffic levels.

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Pornhub Insights is research and analysis directly from the Pornhub team.

 

We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. Pornhub.com is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.

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