So the trick of it is this: a bad consultant is nothing more than a scam artist; you pay them and they tell you to change this or change that without a positive outcome.

But even a great consultant can only produce results via metrics aka "the numbers" that Mark is talking about. They can say: okay your views are up, your efficiency, profits, lower operating costs, reviews, engagement, whatever.

In a restaurant, for instance, these are all super important. But if we just chase profit and sacrifice, for instance, quality to do it, that's bad.

I feel like it's easier to do as a youtuber...get lost chasing clicks and not put out good product.

I've always admired Mark for saying he'd prefer getting press cars late so he can review them properly (he always used to be the last one, lol)